To establish business relationships with other businesses or individuals, official business proposals are often required. The proposal is either solicited or unsolicited by the client or partner. Solicited proposals are sent to the prospects on request while the unsolicited proposals are sent to prospects without asking.
You want to make sure your proposal has some key elements that will distinguish you and grab your prospects’ attention as quickly as possible. Some of the key sections of a business proposal include:
Executive Summary which shows a quick synopsis of your offer and how the prospects will benefit
Company Summary Section where you describe your company focusing on the aspects you think the prospects will mostly be interested in
Experience Section which describes your portfolio and the experience you’ve garnered working with similar prospects and the results you’ve achieved with them. If the business has no official portfolio of clients, you might want to discuss the team’s professional experience
Your Offer and the Benefits Section where you succinctly explain your offer and the value you would be proposing
Pricing Structure is very important and should give options. You could come up with 3 pricing alternatives. With this, the prospect feels in control over their choice.
Call To Action and Contact which should help you close the prospect. Here you must include a catchy CTA before your contact information.
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